Killing Your DarlingsSep 06, 2022
So my husband would call this one a quit, I call it a reinvention.
I opened my Pilates studio in 2018 and had immediate success. I personally made 6 figures my first year in business and I worked my ass off to do it. During the pandemic, I truly thrived. I transitioned a great deal of my clientele online enabling me to move across the country to be sole caregiver to my dying mother, found out I was pregnant and then after my mom died moved back across the country to buy a house, general contract the renovations on my house and move in all before giving birth to my son. We then reopened our doors to in person clients achieving the success of surviving the pandemic for 6 months before deciding I wanted a change.
During this insane period of transition and transformation in my personal life, my values and desires for my business shifted. We bought a home far away from the studio and I worked my ass off to successfully breastfeed my son. I wanted to be home with him for the foreseeable future. Now I wanted to continue to work, to run my studio, and to educate Pilates teachers. BUT I wanted to do it on my own terms and in my own home.
We renovated our garage to a fully equipped operational studio and I continue to thrive in the online space. My husband handled his grief of letting go of our commercial space that to him felt like the business. I however took a giant breath of fresh air and moved forward with the heart and soul of where I knew the business truly lived.
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